![]() ![]() ![]() It was silenced.”Īnd since silence is not exactly on brand for Spotify, they devised a way to counter it: “With this in mind, we were inspired to create work that would claim both cultural and physical space for the LGBTQIA+ community. “It was forced underground and within the shadows. ![]() “It happened behind closed doors, blacked out windows, without witnesses, without a name,” states Spotify Social Impact and Brand & Creative Teams. The idea for Claim Your Space came from the historical marginalization of queer culture. ![]() With a series of activations, this global campaign is aimed at creating permanent space, both physical and digital, for the LGTBQIA+ community.” This is all part of Spotify’s “Claim Your Space” initiative, which the blog describes as Spotify’s way of “encouraging the queer community to make noise, make their presence known, and make their own rules with a single rallying cry: Claim Your Space. Spotify is also making a donation to the Ruth Ellis Center. Kofi in telling their own unique stories,” according to Spotify Social Impact and Brand & Creative Teams. The building has been painted with a mural that “shines a spotlight on the important contributions of featured artists and activists local to the Detroit area including K-HAND, DJ MINX, Griz, Ruth Ellis and Dr. The Ruth Ellis Center’s Victor Street building is sporting a new look thanks to Spotify and ggggrimes, a Philadelphia-based artist who identifies as Black, non-binary and queer. ![]()
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